ABC Trainerize: What Changed and Who Should Switch

Most people searching "abc trainerize" already use the app and have noticed the new name. This guide covers what ABC bought, what the plans cost today, and which coaches should stay or move. Every price comes from Trainerize's own pages, read on 7 October 2026. For the full price breakdown see our Trainerize pricing guide, and for a wider comparison see Trainerize alternatives.

What is ABC Trainerize?

ABC Trainerize is a personal training app and web platform. Coaches build workout programs, set nutrition targets and habits, message clients and track progress in one place, and clients use a mobile app. Trainerize describes the product as built for one to one and small group coaching, as opposed to gym software for front desk and class scheduling. If you are weighing it against other tools, our guide to personal trainer software covers what any coaching platform should do.

The "ABC" is the owner. ABC Fitness Solutions is a large club and studio software company. Trainerize says its parent serves about 30,000 clubs and studios and over 40 million members. Trainerize itself connects to ABC Glofox for class booking and memberships, and to Mindbody, MyFitnessPal and wearables.

What changed since ABC bought Trainerize?

The deal was announced on 15 September 2020. In the press release, ABC Financial said it had acquired Trainerize and would sell it as "Trainerize powered by ABC". Trainerize's CEO, Sharad Mohan, joined ABC Financial as managing director and the whole Trainerize staff joined ABC.

What you see today is a product that has grown with that parent. The name is ABC Trainerize. The site lists an AI Workout Builder from the Grow plan, an AI add-on called FitMetrics for check-ins and compliance, and a library of more than 2,100 filmed exercises. It also has a clear gym and studio side, with an integration to ABC Glofox.

How much does ABC Trainerize cost today?

There are four plans. Basic is free for one coaching client. Grow is $10 a month for two. Pro is the plan most independent coaches use, and you pick a number of client seats. Studio Plus starts at $275 a month for 500 clients. Annual billing saves 10%, and all prices are in USD.

Clients who only book sessions or buy products count as "Basic clients" and do not use a seat. Coaching clients, who get programs, tracking and messaging, do. Clients never pay to use the app.

Which ABC Trainerize add-ons cost extra?

The base plan covers workouts, messaging, habits and basic meal tracking. Several things most coaches end up wanting are paid add-ons on Grow and Pro:

There is also FitMetrics, an AI assistant for check-ins and compliance, listed from "as low as $6 per client". It is available on paid plans.

What does an independent coach really pay?

Add the extras a coaching business usually needs and the headline price moves. Here is a worked example for a coach with 30 and with 50 clients who wants Stripe payments and the meal planner, using the list prices above and monthly billing:

• 30 clients: Pro $79 + Stripe $10 + Advanced Nutrition $45 = $134 a month.
• 50 clients: Pro $135 + Stripe $10 + Advanced Nutrition $45 = $190 a month.
• Branded app on top: $169 one time on Pro, plus an Apple Developer account at $99 a year if you ever want your own listing.

None of that is hidden. It is on the pricing page. But it does mean the plan price you compare is rarely the bill you pay.

Does ABC Trainerize have a branded app?

Yes, in three tiers. The Pro app, a $169 one-time fee, adds your icon, a themed navigation bar and a welcome video. On iOS your clients still find it inside the shared ABC Trainerize listing, while Android gets your own Google Play listing. The Studio app is included with Studio plans and has your own listings on both stores. An Enterprise tier adds deeper customization.

If a store listing under your own name matters to you, the practical route is Studio Plus at $275 a month and a 500-client tier. Our guide to white label fitness apps explains what each level means for your clients.

Should you stay on ABC Trainerize or switch?

Here is how the two compare for a coach at 50 clients who needs payments and nutrition. This is a worked example from each vendor's own pricing page, not a claim about every feature. Scraler Premium is $69 a month and includes payments, a meal plan builder, check-ins and AI generation. Scraler Ultimate, from $109, adds a white-label app and a custom domain.

Want to price it for your own roster? The coaching software cost calculator compares plans at the client count you actually have.

Is ABC Trainerize good for independent personal trainers?

It is a mature, widely used app, and for many coaches it is a fair choice. Trainerize says it connects more than 400,000 trainers and coaches with 1.6 million clients, and its free plan lets you test the client experience with one person at no cost. The 30 day trial is also longer than the 14 days several rivals offer.

The friction for independent coaches is structural, not about quality. Seat tiers mean the price steps up at 15, 30, 50 and 75 clients. Payments, nutrition and video are priced separately. And the branded app that looks like yours on both stores sits on the plan built for 500 clients. If those three points do not apply to you, there is little reason to move.

• Before you switch, list what you use. Programs, meal plans, habits, forms, payment plans and any gym integration.
• Price your real stack. Add payments, nutrition and an app to the base plan on both sides, as in the example above.
• Test with five real clients, not a demo account, for two weeks.

How do you switch from ABC Trainerize without losing clients?

The order matters because of what Trainerize does when you cancel. Per its pricing page, you move to the free plan, every client above its one-client limit is deactivated, active recurring Payments products are cancelled and will not renew, and a custom branded app is deactivated. So do not cancel first.

For a coach who tried it, the story is usually about admin time. Rob Welch moved from Trainerize when his trial ended, and his customer story says the quick workout builder replaced it and his admin week shrank. That is one coach's experience, not a benchmark, so test a week of your own programming before you decide.