White Label Fitness App: How Coaches Get Their Own Branded App

What is a white label fitness app?

A white label fitness app is coaching software that a coach, studio or gym publishes as its own product: its own name, its own icon, its own listing in the App Store and Google Play. The client never sees the vendor's brand. Under the surface it usually runs on the same platform every other customer of that vendor uses, just built and released under a different identity.

That is different from two other things people also call "branded app," and mixing them up is the most common mistake when shopping for one.

Most vendors sell tier 2 as a lower-cost feature and reserve tier 3 for a top plan or a paid add-on, because a real store listing means developer accounts, a submission and ongoing review obligations on top of the software itself. For what a fully custom build would cost instead, see fitness app development cost.

What's actually in a white-label app, beyond the icon?

A white-label app is not just a rename of the client app. Among the coaching platforms that list what their branded app contains (Trainerize, Everfit and FitBudd, for example), it carries the same coaching tools as their standard client app: programming (the kind of numbers a one rep max calculator or TDEE calculator would set as a starting point), nutrition, messaging and selling or payments.

What does change between vendors is what sits behind the store listing. Trainerize's Studio Plus plan, which includes its branded app, also adds group video calls and API access; Kajabi's branded app bundles courses, cohorts, coaching programmes and podcasts rather than fitness-specific tools; Uscreen's is built around video on demand and livestreaming, with in-app purchases and offline viewing; Hapana's is a gym member app with class booking, waitlists and wearable sync.

Match the app to what you actually deliver, not just to who publishes it.

Who owns the developer accounts?

This is the detail that catches people out, because Apple and Google are often handled differently.

• Apple. Every vendor here that states a policy for an app under your own name requires the coach or business to hold its own Apple Developer Program account, currently USD 99 a year paid to Apple. The reason is Apple's App Review Guideline 4.2.6: apps made from a commercial template are rejected unless submitted by the provider of the app's content, so the vendor cannot publish your app under its own account. One exception: Trainerize's cheaper Pro-level app needs no Apple account because it stays on the shared ABC Trainerize Apple listing.
• Google Play. Handled less consistently. Some vendors publish under their own Google Play account on your behalf (no account needed from you); others make you register your own, at Google's one-time USD 25 registration fee. Check which model a vendor uses before assuming Android is included.
• A registered business. Several vendors also require a D-U-N-S number or a legally registered company before they will submit a white-label app, since Apple's organisation enrolment needs a D-U-N-S number.

The wording differs by vendor. Trainerize's Studio and Enterprise apps require the business's own Apple Developer account and a legally registered business. Everfit's help centre instructs the business to create its own Apple and Google developer accounts, get a D-U-N-S number and add Everfit as an admin. Kajabi says the creator needs their own Apple and Google developer accounts so they can manage in-app purchases and respond to app reviews directly. Uscreen says the customer is responsible for developer accounts across Apple, Google, Roku, Amazon and Samsung, while Uscreen keeps ownership of the app source code. Kahunas requires the coach's own Apple Developer account plus a Google Developer Organization account. FitBudd's pricing FAQ says launching needs a D-U-N-S number plus developer account fees of USD 99 for Apple and USD 25 for Google. Hapana's support docs ask the business to enrol in the Apple Developer Program itself.

How long does review and launch take?

Published timelines vary and most vendors do not commit to one. Where a figure exists: Trainerize states an average turnaround of 4 weeks for Studio and Enterprise apps, depending on assets, responsiveness and app store approval. Kajabi states 6 to 8 weeks from purchasing the branded app add-on.

Uscreen states an average release time of 30 to 60 days. Kahunas states the app goes live within 30 days once account setup is done. Glofox's FAQ only covers the store submission step itself, which it says may take up to 2 to 3 days.

Everfit, My PT Hub, PT Distinction, FitBudd, Hapana and Exercise.com do not publish a timeline.

Budget 4 to 8 weeks as a working assumption, and treat anything faster as a bonus. Getting your own Apple Developer account approved (and a D-U-N-S number, if you do not have one) can add time before the vendor even starts, and a store rejection for missing metadata or a broken link resets the clock.

How much does a white label fitness app cost?

Prices checked on 22 September 2026 on each company's own pricing page; they change, so confirm before you buy.

Two patterns worth noticing. First, only FitBudd (USD 75 or USD 100) and Trainerize's Pro-level app (USD 169) publish a one-time fee; everywhere else the cost sits in a top-tier plan or a monthly add-on, or is not disclosed. Second, several vendors (Everfit, Hapana, Glofox, Exercise.com) put the real number behind a sales call, which is worth knowing before you spend time comparing on price alone.

Which white-label option suits which business?

• Trainerize. Best for established studios, gyms or coaches with a registered business and up to 500 clients, who want the app included in the plan. Limitation: your own Apple listing starts at the USD 275/mo Studio Plus plan; the USD 169 Pro app stays on the shared ABC Trainerize Apple listing.
• Everfit. Best for large fitness brands and creators with 500 or more clients. Limitation: the white-label app is Enterprise only and priced by quote.
• My PT Hub. Best for coaches already on Premium who want to add an app, or who want every add-on in one plan. Limitation: the White Label App is a EUR 145/mo add-on on top of the Premium price.
• PT Distinction. Best for independent and hybrid coaches who want a branded app at a low plan price. Limitation: Pro includes 25 clients and Master 50, with per-client charges above that, and the pricing page does not say who holds the developer accounts or how long launch takes.
• Kahunas. Best for online coaches who want unlimited clients and their own app on one plan. Limitation: you register both an Apple Developer account and a Google Developer Organization account yourself.
• FitBudd. Best for solo coaches, studios and influencers who want the setup fee stated up front. Limitation: Super Pro includes 20 clients (USD 2 per extra client) and you pay the D-U-N-S, Apple and Google costs.
• Kajabi. Best for coaches and creators selling courses, cohorts and podcasts. Limitation: the app is a USD 199/mo add-on below Pro and has no fitness-specific tools.
• Uscreen. Best for video on demand and livestream businesses. Limitation: the entry price for apps is USD 499/mo plus a per-subscriber fee, and Uscreen keeps the app source code.
• Glofox. Best for gyms and studios built around class booking. Limitation: below Elite the app is an add-on with no published price.
• Hapana. Best for studios and multi-location gyms. Limitation: pricing is per location and quote only.
• Exercise.com. Best for gyms and multi-service fitness businesses wanting one platform. Limitation: plan, price, developer account model and timeline are all unpublished.

What happens if you stop paying?

None of the vendors here publish a detailed policy for what happens to a live white-label app after a downgrade or cancellation, so treat this as a question to ask directly before signing, not something to assume. The app runs on the vendor's platform behind the scenes, so it depends on that subscription in some form.

Ask any vendor you are considering, in writing, before you sign: what happens to the store listing, the client logins, and any custom domain the day after a lapsed payment. Get the answer on paper rather than assuming it works like the rest of the subscription.

When is a white label fitness app worth it, and when is it not?

A branded app is a business asset, not a feature toggle. It is worth the setup, the developer account and the wait when the business is stable enough that the name on the app icon will still be the right name in two years.

Where does Scraler fit?

Scraler puts the white-label app on the Ultimate plan (100 to 500 active clients, from $109 a month for the 100-client tier). iOS is published under the coach's own Apple Developer account (USD 99 a year to Apple), as with the other vendors that state a policy; Android is published under Scraler's own Google Play account, so there is no Google developer fee to pay.

Scraler handles the build and store submission. Its custom app page says to allow about a week for building and store review once the paid Ultimate subscription and the required store setup are ready; Apple account approval is separate, and store reviews can take longer.

The mobile app designer comes with Premium, one tier down, where it shapes the experience inside the Scraler client app; Ultimate adds your own app name, icon and store listing. You can design the app and prepare the listing during the 14-day trial, and building starts once the paid Ultimate subscription begins. Scraler is newer and smaller than established platforms like Trainerize and Everfit, the white-label app is only on Ultimate, and payments only unlock from Premium. If you are not ready for a store listing, branding such as a branded subdomain starts lower down the plan ladder. See the full breakdown on pricing, or if you are moving from another platform, Scraler's migration team will rebuild your existing clients, workouts and meal plans for you.

How much can you actually change, beyond a logo?

This is the question most vendors answer with a colour picker. On Scraler the app design is a builder: you choose which tabs exist, build pages of your own, and set the visual language the whole app inherits.

• The tab bar. Up to five tabs. Home and profile stay, the rest you choose: workout, food tracker, chat, progress, habits, schedule, check-ins, community or resources. Each tab can be renamed and given its own icon.
• Pages you build yourself. Up to two custom tabs, each holding up to eight sections, built from blocks: heading, text, announcement, image, gallery, video, button, spacer, on-demand collections, cookbooks, habits, upcoming workouts, progress and a trainer card.
• Page headers. Every page picks a treatment: a photo hero, a compact band, a plain title or nothing at all, with a background photo and a darkening slider.
• The look. Card and page colours, text colours, corner radius, card padding, grid spacing, shadow depth and one of six type styles, from rounded to condensed to serif.
• AI that fills it in. Answer a few questions about your business and the first version of every page is generated for you, then a design chat edits any page by asking.

What that adds up to: two coaches on the same platform can ship apps that look nothing alike. A strength gym with photo headers and a dark palette, a Pilates studio in cream and sage with class bookings on the home page.

What it does not do, and no honest vendor should claim it does: the core screens keep their layout. Logging a set, tracking food, chatting and the profile screen work the same in every app, and you restyle them rather than rebuild them. That is what keeps the app stable through every update.