HubFit Alternatives and HubFit Pricing in 2026

HubFit is a coaching platform for fitness and nutrition coaches, built around a client app, workout and meal planning, check-ins and payments. This guide covers what it costs and how five alternatives compare on price. Every figure comes from each vendor's own pricing page, read on 7 October 2026. Prices change, so confirm on the page before you commit. For what any platform should do, see our guide to personal trainer software.

What is HubFit pricing in 2026?

HubFit sells three plans, each with a client cap, and every plan starts with a 14 day free trial. Annual billing saves two months. HubFit also says clients never pay anything for the app, so the cost sits with you.

Above 500 clients, HubFit points you to live chat or email for dedicated tiers. Compared with most coaching apps, the entry plan is generous on client count: 50 clients on the cheapest plan, where several competitors cap theirs at 2 to 5.

What does each HubFit plan include?

• Standard ($39). Advanced workout builder, in-app workout and nutrition tracker, nutrition and macros planner, check-ins and questionnaires, habit coaching, onboarding automations, wearable integrations, 5,000+ exercise videos and 5,000+ recipes.
• Premium ($69). Everything in Standard plus a smart meal planner, Meal AI, Workout AI, recipe books, challenges, custom branding, payments and packages, and Autoflow events.
• Ultimate ($119 and up). Everything in Premium plus Workout Studio, group chats, community forums, team members, broadcast messages, Autoflow templates and a Zapier integration.

The practical read: a solo coach with up to 50 clients who does not need to take payments in the app can stay on Standard. Most coaches who sell packages will need Premium for payments and branding. Teams and community-led businesses land on Ultimate.

How much is a HubFit branded app?

HubFit lists its white-label Branded App as a $189 a month add-on, shown with the Ultimate plan. The page says the app goes on the App Store and Google Play under your name, icon and colors, is built and maintained by HubFit, has no setup fee and goes live in 7 to 10 days. It also says applications are open with limited launch spots.

Worked example, not a quote: Ultimate at 100 clients ($119) plus the Branded App ($189) is $308 a month on monthly billing. That is the number to compare with other platforms, not the $119 headline. To compare with a custom build, see fitness app development cost.

Why do coaches look for a HubFit alternative?

HubFit is priced fairly for what it includes, so the reasons to look elsewhere are specific rather than general.

• The branded app is extra. At $189 a month it more than doubles the cost of a 100 client Ultimate plan ($119 to $308).
• Payments start at Premium. The Standard plan has no payments and packages, so a coach selling through the app pays $30 more a month for it.
• You want a lower price at a small roster. Trainerize, Everfit, My PT Hub and TrueCoach all have cheaper entry plans, with lower client caps.
• You want a free tier. Trainerize and Everfit both have a free plan, for 1 and 5 clients. HubFit starts with a trial, not a free plan.
• You want an unlimited client cap. My PT Hub Premium has none.

How do HubFit alternatives compare on price?

The table shows the cheapest paid plan on each platform and what it covers, monthly billing in USD. Free plans are noted separately.

What does each app cost at 100 clients?

Entry prices flatter the apps with tiny client caps, so the fairer test is the price at the roster size you plan to reach. At 100 clients on monthly billing: For a platform priced per client rather than by band, see Coachway alternatives.

My PT Hub Premium is $59 with unlimited clients. HubFit Premium and Scraler Premium are both $69. Everfit Pro is $140 at the 100 client step and Trainerize Pro is $225 at 100 seats. TrueCoach tops out at 50 clients on its Pro plan ($164.98), so it does not appear at 100. Features differ by plan, so a lower number is not always like for like.

Trainerize: a free plan and per-seat pricing

Trainerize scales by client seats: Grow is $10 a month for 2 seats and includes an AI Workout Builder, Pro starts at $25 for 5 seats and reaches $225 at 100 seats. Payments, advanced nutrition coaching and a branded app are optional add-ons. Annual billing saves 10 percent. It is the cheapest way to start and the most expensive at 100 clients. See Trainerize pricing for the detail, or Trainerize alternatives.

TrueCoach: a branded app from the Standard plan

TrueCoach has three plans: Starter at $29.98 for 5 clients, Standard at $69.98 for 20 and Pro at $164.98 for 50. A custom-branded fitness app is part of Standard and Pro, which undercuts HubFit's separate $189 add-on, though TrueCoach's plans cap clients far lower. It also includes a MyFitnessPal nutrition tracker and a 3,500+ video library. See TrueCoach pricing.

Everfit: free for 5 clients, then stepped pricing

Everfit keeps a forever-free Starter plan for 5 clients, then Pro steps up by client count from $19 at 5 clients to $140 at 100 and $290 at 300. Annual billing brings the 100 client step down to $117. Its white-label solution sits in the contact-sales tier rather than on a self-serve plan. See Everfit pricing and Everfit alternatives.

My PT Hub: unlimited clients for $59

My PT Hub Starter is $25 for 3 clients. Premium is $59 a month with unlimited clients, an AI workout builder, community features and automated check-ins, and the page shows 50 percent off the first two months. A custom branded app is a $95 one-time add-on and a white-label store listing is $145 a month. The trial is 30 days with no card. See My PT Hub pricing.

Scraler: HubFit-style bundle with the branded app inside Ultimate

Scraler's plan structure is the closest to HubFit's of the five. Plus is $49 for 50 clients with the workout and meal builders, check-ins and chat. Premium is $69 for 100 clients and adds unlimited AI program and meal generation, payments, community and a landing page builder, the same price as HubFit Premium. Ultimate starts at $109 for 100 clients and includes the white-label app, custom domain, automations and studio tools, where HubFit charges $189 a month on top. Our own yearly price is 9 months of the monthly price.

The Ultimate comparison cuts both ways, so here it is in full. Worked example from the two pricing pages, monthly billing:

HubFit is cheaper from 300 clients up if you do not need the white-label app. With the app included, Scraler is cheaper at every tier shown. iOS goes under your own Apple Developer account, and Android is published under Scraler's Google Play account, so you need no Google developer account. Scraler also has no free plan and its trial needs a card.

Which HubFit alternative should you pick?

• You have fewer than 5 clients and want to pay nothing. Everfit or Trainerize.
• You want unlimited clients at the lowest price. My PT Hub Premium at $59.
• You want a branded app on a mid-priced plan. TrueCoach Standard, or Scraler Ultimate if you need more than 50 clients.
• You want payments, meal AI and workout AI at 100 clients. HubFit Premium or Scraler Premium, both $69.
• You run a 300 to 500 client business with no branded app. HubFit Ultimate is the cheapest of the two.

For a wider view, the online coaching platforms comparison covers every major app side by side and the best coaching apps roundup ranks them by use case. Check how much of a white-label app you really need first in our white label fitness app guide. Our free coaching software cost calculator turns your client count into a monthly cost.